True Blue Clothing

True Blue Clothing has been dressing the Drive for years: tank tops, swimwear, going-out looks, and the staples of the unofficial Wilton Manors uniform. It’s the neighborhood clothing store in the most literal sense — stocked for exactly the nights and pool days this particular neighborhood runs on.

The niche is going-out wear you can buy on the way out. True Blue keeps astonishing hours for a clothing store — 10am to 10pm most of the week and until midnight on Fridays and Saturdays — which means a wardrobe crisis at 11pm on a Saturday is a solvable problem on this strip. There aren’t many places in America where you can buy a new tank top between bars; this is one of them.

The stock covers the essentials: tanks in every cut, swim for the guesthouse circuit, club looks for The Manor, and basics for the days in between. Between True Blue and Ball Beachwear a block north, the entire Wilton Manors look — day and night editions — is available within a five-minute walk, no mall required.

You’ll find it at 2221 Wilton Dr, mid-strip and impossible to miss on a bar crawl. Pro move: shop the sale rack early in the evening, leave the bag behind the bar at your first stop, and pick it up on the way home. The staff have seen it a thousand times.